By London’s fashion scene witnessed a masterclass in cultural storytelling as the 16th edition of Africa Fashion Week London (AFWL) took center stage. Among the standout talents defining the future of global style was designer, serial entrepreneur, and Creative Director Esther Olorunfemi—widely known as Estree—who delivered a triumphant dual-impact presentation through her flagship luxury label, House of Estree.
Commanding both the main runway and the bustling exhibition floor, the UK-based Nigerian creative proved why her brand has quickly become a formidable name in international fashion.
A 12-Look Triumph of Craftsmanship
House of Estree captured the room’s collective attention with a striking 12-piece collection that breathed fresh life into traditional African textiles. Eschewing predictable silhouettes, Estree reimagined rich heritage fabrics like Ankara and Aso-Oke through the lens of sharp, contemporary tailoring.
The runway pulsed with sophisticated energy as models walked in impeccably cut structured jackets, belted outerwear, tailored trousers, sleek blazers, and statement winter coats. By effortlessly bridging African craftsmanship with the demands of modern global fashion, the collection offered a masterclass in versatile, cross-cultural elegance.
The Rise of KOWRI: Heritage Meets Streetwear
The runway presentation also marked a milestone moment with the international debut of KOWRI, Estree’s dynamic new activewear line.
Taking its name and inspiration from the historical cowrie shell currency of Africa, KOWRI injected a vibrant streetwear aesthetic into the showcase. Featuring branded T-shirts, athletic jerseys, cozy hoodies, and sleek jogger pants, the line successfully marries deep cultural symbolism with the fast-paced comfort of everyday modern life.
Beyond the Catwalk: A Cultural Hub
While the runway shows drew rave reviews from critics and buyers alike, House of Estree’s presence extended far beyond the main stage. A vibrant physical footprint on the AFWL exhibition floor gave the brand a dedicated space to connect directly with diaspora leaders, retail buyers, and fashion enthusiasts from across the globe.
Building upon their acclaimed Afro-military inspired debut at the 15th edition of AFWL, this year’s showcase solidified House of Estree’s broader mission. Founded in London, the label operates as much more than a clothing brand—it functions as a thriving cultural and creative hub designed to champion African fashion, art, and enterprise on the world stage.
